Wonder | Emi's Portfolio

Wonder Bifold Cover

I designed a bifold cover for the brand Wonder - a food truck service that offers freshly cooked meals from top restaurants made right outside your door, delivered to you. I worked on this cover as a request from the company Share Local Media, the distributor of Wonder's direct mail sends.

(Since working on these covers, Wonder did a rebrand and these are no longer used)

Wonder, Share Local Media | 2022 | Print Design, e-Commerce

I designed two back covers and one front cover for this project - the different back covers gave Wonder the option to do AB testing. The front cover features the Wonder brand's eye catching, vibrant photography. I included a call to action on the front and back cover for accessibility. The call to action lockup includes a QR code to scan as well as the Wonder website URL in order to direct traffic to their website.

I made sure to closely follow the Wonder style guide and include their logo in order to push brand recognition. Scroll down to look closer at the different treatments of the two back covers.

Test A

Back Cover A

Test A focuses on Wonder's brand promise of delivering delicious food

using the gorgeous food photography and a mockup of the Wonder app, the back cover is giving a look into Wonder's service.

Call to action lockup: Action phrase ("download our app"), QR code, website link, and brand logo.

The original design did not feature the call to action lockup on both sides of the cover, while this new design follows best practices to push accessibility, brand recognition, and better results from the mail send.

Test B

Back Cover B

Test B focuses on the convenience that Wonder offers

This approach emphasizes the convenience that Wonder promises and uniquely executes. This is done by featuring the Wonder food truck photography. Not only is the food delivered but is also cooked outside your house.

Follows call to action best practices, similar to Cover A